fail! Odds remain disappointing despite best results in Brazil

In terms of television ratings, the World Cup in Qatar is not doing well. The start of the German national team was a flop and it wasn’t any better on Thursday either.

The controversial FIFA World Cup in Qatar has been running for five days. The opening match between the hosts and Ecuador attracted little interest. The 6.21 million fans were almost four million down from the start of the 2018 World Cup – Russia v Saudi Arabia. Since then, from a linear TV perspective, ratings haven’t gotten past the magic barrier.

The hope lay in the start of the German national team. The DFB-Kicker around Hansi Flick started against Japan on Wednesday at 2 p.m. This time Das Erste was responsible for the transmission. And there was to be disillusionment: compared to the 2018 FIFA World Cup in Russia, well over ten million spectators came.

Germany’s World Cup kick-off: just nine million viewers? Quota disaster for ARD. (You: Imago)

In Qatar, Germany was watched by 9.23 million people at 2 p.m., in Russia it was another 25.97 million people, who had a market share of 81.6 percent at 5 p.m. Now the rate is just under 60 percent.

One thing is certain: not one of the twelve World Cup matches played in Qatar has yet attracted more than ten million viewers. That didn’t change with the World Cup highlight Brazil-Serbia on Thursday night in German prime time. Neymar and co. only five million spectators saw him perform his magic in Germany. Here are the numbers at a glance:

Rating at a glance

Thursday, November 24 on ZDF

  • 2 p.m.: Uruguay – South Korea (0:0) – 2.27 million viewers
  • 5 p.m.: Portugal – Ghana (3:2) – 3.68 million viewers
  • 8 pm.: Brazil – Serbia (2-0) – 5.02 million viewers

Wednesday, November 23 at first

  • 2 p.m.: Germany – Japan (1:2) – 9.23 million viewers
  • 5 p.m.: Spain – Costa Rica (7:0) – 3.89 million viewers
  • 8 pm.: Belgium – Canada (1-0) – 4.33 million viewers

Tuesday, November 22 on ZDF

  • 2 p.m.: Denmark – Tunisia (0:0) – 2.7 million viewers
  • 5 p.m.: Mexico – Poland (0:0) – 4.14 million viewers
  • 8 pm.: France – Australia (4:1) – 4.96 million viewers

Monday, November 21 on ZDF

  • 2 p.m.: England – Iran (6:2) – 3.03 million viewers
  • 5 p.m.: Senegal – Netherlands (0:2) – 4.23 million viewers
  • 8 pm.: USA – Wales (1:1) – 4.35 million viewers

Sunday, November 20 on ZDF

  • 5 p.m.: Qatar – Ecuador (0:2) – 6.21 million viewers

Another focus on the German national team helps classify the disastrous numbers: In 2006, the match between Germany and Ecuador at 16:00 was more than 80 percent, with a reach of over 21 million. In 2002, the Germany vs. Cameroon match was shown at 1:30 p.m. The result: 15.7 million viewers, a 77 percent market share. In 2010, a match against Serbia reached 22 million viewers at the same time and received an 87 percent rating. 26.29 million watched the 4-0 win over Portugal in 2014. For Monday’s 6pm kick-off, the market share was 81.7 percent.

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